| The Bridge: The Role of Design in Marketing Contributor(s): MacDonald, Bruce (Author) |
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ISBN: 1600374468 ISBN-13: 9781600374463 Publisher: Morgan James Publishing OUR PRICE: $19.76 Product Type: Paperback Published: July 2008 Annotation: The Bridge is a new look at an old subject, the influence of art and design from the first millennium to the 21st century. It is all carefully explored in this fascinating book about "Commercial Persuasion." Today's market managers would be wise to become aware of the value and diversity of the creative world just as the creative makers and graphic designers must learn to appreciate the marketing strategies and tactics that lead to the introduction of a new product. This book explores that world in a way that is informative yet entertaining. Readers will learn how logos began and how they are used today by big corporations. When did packages first appear and become brands, fighting for market dominance? Why is advertising so powerful a tool of persuasion that Anheuser Busch is willing to pay $2.7 million for a thirty second commercial on the Superbowl? All these subjects and more are are explored in this book by the author and more than than a dozen expert contributors. |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | Marketing - General - Design |
| Dewey: 741.609 |
| Physical Information: 0.79" H x 7.47" W x 9.29" (1.31 lbs) 328 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The Bridge is a new look at an old subject, the influence of art & design from the 1st millennium to the 21st century. It is carefully explored in this fascinating book about ""commercial persuasion."" Today's market managers would be wise to become aware of the value & diversity of the creative world just as the creative makers & graphic designers must learn to appreciate the marketing strategies & tactics that lead to the introduction of a new product. This book explores that world in a new & fresh way, one that is informative yet entertaining. Readers will learn how logos began, back in the mists of time & on ancient battlefields & how they are used today by big corporations. When did packages first appear & become brands, fiercely fighting for market dominance? Why is advertising so powerful a tool of persuasion that advertisers like Anheuser Busch are willing to pay $2.7 million for a 30 second commercial on the Superbowl? All these subjects & more are explored in this book by the |
Contributor Bio(s): MacDonald, Bruce: - Bruce Macdonald has more than 40 years in the marketing communications business. During these years he held positions and roles including: 4 years as an illustrator and designer in Chicago, 4 years with an American design firm in London, 10 years as an advertising executive and managing director with Young & Rubicam Advertising Agency. In the mid 80's he started his own firm (Congdon Macdonald & Shear, Inc.) in New York. He served as Managing Partner, then CEO of this firm. During the course of his career he and his firm received a number of awards for design work, including 3 CLIOS, 3 Society of illustrator awards and one Edison Award for their work with Pepsi Cola, Nabisco Foods, Bacardi, CBS, Johnson & Johnson, etc. Today he is Chairman Emeritus of that firm, retired and living in Lexington, Virginia. Since 2001 he has been a Adjunct Professor of Business Administration with Williams School for Commerce at Washington & Lee Univ where he teaches advertising and design communication. |
