| Battling Big Box: How Nimble Niche Companies Can Outmaneuver Giant Competitors Contributor(s): Dubroff, Henry (Author), Marks, Susan J. (Author) |
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ISBN: 160163028X ISBN-13: 9781601630285 Publisher: Career Press OUR PRICE: $14.39 Product Type: Paperback Published: December 2008 Annotation: Turning any small business into a success is tough. Doing so in a market crowded with Wal-Mart-sized competitors seems challenging, to put it kindly. Yet America's 26 million small business owners continue to fight. Many thousands lose every year. Why? Because they fail to capitalize on the agility their small size affords them. Small businesses must adapt virtually every day if they are to battle???and beat???the Big Box and chain competition. Whether the arena is business-to-business or business-to-consumer, retailing, manufacturing, or services, it's a battle of David vs. Goliath on steroids. The mega-sized competition has deep pockets, massive advertising budgets, and suppliers that court them every step of the way, while small companies operate on shoestrings and have to struggle every day just to survive. Yet small businesses that capitalize on their agility, adaptability, customer service, and credibility can definitely win the battle against Big Box. |
| Additional Information |
| BISAC Categories: - Business & Economics | Small Business - General - Business & Economics | Strategic Planning |
| Dewey: 658.022 |
| LCCN: 2008041376 |
| Physical Information: 0.51" H x 5.44" W x 8.24" (0.26 lbs) 256 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Although it is a struggle for many small businesses to complete against giant chains with vast resources, this guide provides tips for becoming a niche company, building and sustaining customer loyalty, managing cash flow effectively, and encouraging innovation to stay ahead in the game. |
Contributor Bio(s): Dubroff, Henry: - Henry Dubroff is founder and editor of Pacific Coast Business Times. Despite operating in the shadow of the region's big-box competition in Los Angeles, Dubroff's publication reached break-even just 18 months after launch and continues to maintain double-digit growth rates. Previously, Dubroff was editor of the Denver Business Journal and business editor at the Denver Post, where he won numerous national awards for excellence in journalism. His entrepreneurial accomplishments have been recognized by the U.S. Chamber of Commerce, the U.S. Small Business Administration, and the California Legislature.Marks, Susan J.: - Susan J. Marks is an award-winning journalist, freelance writer, book author, and editor. In her nearly 30 years of newspaper, magazine, and book writing and editing experience, she has chronicled large and small business successes and failures, innovations, and changes. |