Emerging Markets and E-Commerce in Developing Economies Contributor(s): Rouibah, Kamel (Editor), Khalil, Omar E. M. (Editor), Hassanien, Aboul Ella (Editor) |
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ISBN: 1605661007 ISBN-13: 9781605661001 Publisher: Information Science Reference OUR PRICE: $185.25 Product Type: Hardcover - Other Formats Published: October 2008 Annotation: High Internet penetration in regions such as North America, Australia, and Europe, has proven the World Wide Web as an important medium for e-commerce transaction. Despite the soaring adoption statistics for those already developed societies, diffusion rates still remain low for the less developed countries, with e-commerce in its infancy. Emerging Markets and E-Commerce in Developing Economies enhances understanding of e-commerce models and practices in less developed countries, and extends the growing literature on e-commerce. An essential addition to worldwide library collections in technology, commerce, social sciences, and related fields, this essential contribution expands the body of knowledge in the field with relevant theoretical foundations, methodologies, and frameworks, to the benefit of the international academic, research, governmental, and industrial communities. |
Additional Information |
BISAC Categories: - Business & Economics | Mail Order |
Dewey: 418.02 |
LCCN: 2008013113 |
Series: Premier Reference Source |
Physical Information: 1.2" H x 8.6" W x 11.2" (3.15 lbs) 500 pages |