| Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World Contributor(s): Gascó-Hernandez, Mila (Editor), Torres-Coronas, Teresa (Editor) |
|
 |
ISBN: 1605661341 ISBN-13: 9781605661346 Publisher: Information Science Reference OUR PRICE: $185.25 Product Type: Hardcover - Other Formats Published: February 2009 Annotation: Important investments of the past several years have greatly contributed to the study of city marketing. Nevertheless, there is still an important tool brought about by the new era which remains unexplored; the new information and communication technologies -- in particular, the Internet. |
| Additional Information |
| BISAC Categories: - Business & Economics | Public Relations - Technology & Engineering | Telecommunications - Business & Economics | Industries - Hospitality, Travel & Tourism |
| Dewey: 659.293 |
| LCCN: 2008035141 |
| Series: Premier Reference Source |
| Physical Information: 1.3" H x 8.7" W x 11.2" (3.35 lbs) 438 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This text promotes understanding of how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. |
