| Mobilized Marketing and the Consumer: Technological Developments and Challenges Contributor(s): Yamamoto, Gonca Telli (Author) |
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ISBN: 1605669164 ISBN-13: 9781605669168 Publisher: Business Science Reference OUR PRICE: $171.00 Product Type: Hardcover Published: November 2009 |
| Additional Information |
| BISAC Categories: - Business & Economics | E-commerce - Internet Marketing - Business & Economics | Industries - Retailing |
| Dewey: 658.872 |
| LCCN: 2009034817 |
| Series: Premier Reference Source |
| Physical Information: 1" H x 8.5" W x 11.3" (2.45 lbs) 294 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Explores technological developments and widespread issues concerning the explosion of mobile devices in the information age. |
