Conscious Branding Contributor(s): Funk, David (Author), Levis, Anne Marie (Author) |
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ISBN: 1606490583 ISBN-13: 9781606490587 Publisher: Business Expert Press OUR PRICE: $20.89 Product Type: Paperback - Other Formats Published: September 2009 |
Additional Information |
BISAC Categories: - Technology & Engineering | Manufacturing - Business & Economics | Marketing - General |
Dewey: 658.827 |
Series: Marketing Strategy Collection |
Physical Information: 0.31" H x 6" W x 9" (0.44 lbs) 132 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map trademark], a simple visual diagram of how brands function throughout an organization. This book is suitable for those who understand the need to differentiate their organization from competitors. |