| E-Business Applications for Product Development and Competitive Growth: Emerging Technologies Contributor(s): Lee, In (Editor) |
|
 |
ISBN: 1609601327 ISBN-13: 9781609601324 Publisher: Business Science Reference OUR PRICE: $171.00 Product Type: Hardcover - Other Formats Published: November 2010 |
| Additional Information |
| BISAC Categories: - Business & Economics | Development - Business Development - Business & Economics | Development - Sustainable Development |
| Dewey: 658.575 |
| LCCN: 2010046732 |
| Series: Premier Reference Source |
| Physical Information: 1.3" H x 8.7" W x 11" (3.17 lbs) 504 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: As the Web paradigm shifted from the business-centered to user- centered one (this paradigm shift has become known as "Web 2.0") it has become a Web platform as a method to quickly reach a large pool of consumers. Web 2.0 has changed the nature of a user from a content consumer to a content generator. While the pre-Web 2.0 era is characterized by read-only websites and proprietary web applications, Web 2.0 brought about a variety of interactive community-based initiatives that leverage data, harness distributed intelligence, and utilize a rich multimedia. E-Business Applications for Product Development and Competitive Growth: Emerging Technologies is a comprehensive framework of knowledge provided by research and practitioner experts within the e-business research field. Emerging e-business theories, architectures, and technologies are outlined to stimulate information into research and business communities. This book will serve as an integrated e-business knowledge base for those who are interested in the advancement of e-business theory and practice through a variety of research methods including theoretical, experimental, case, and survey research methods. |