| Online Multimedia Advertising: Techniques and Technologies Contributor(s): Hua, Xian-Sheng (Editor), Mei, Tao (Editor), Hanjalic, Alan (Editor) |
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ISBN: 1609601890 ISBN-13: 9781609601898 Publisher: Information Science Reference OUR PRICE: $171.00 Product Type: Hardcover - Other Formats Published: March 2011 |
| Additional Information |
| BISAC Categories: - Computers | Interactive & Multimedia - Business & Economics | Advertising & Promotion - Computers | Internet - General |
| Dewey: 659.144 |
| LCCN: 2010051809 |
| Series: Premier Reference Source |
| Physical Information: 0.9" H x 8.6" W x 11.1" (2.40 lbs) 354 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The explosive growth of multimedia data on the web creates significant opportunities for multimedia advertising. Multimedia content becomes a natural information carrier for advertisements and business models that freely distribute multimedia contents and recoup revenue from multimedia advertisements that have emerged in large numbers. Online Multimedia Advertising: Techniques and Technologies unites recent research efforts in online multimedia advertising. This book include introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies. |
