| Language Policy and Planning for the Modern Olympic Games Contributor(s): Zhang, Jie (Author), Piller, Ingrid (Preface by) |
|
 |
ISBN: 1614516863 ISBN-13: 9781614516866 Publisher: Walter de Gruyter OUR PRICE: $137.74 Product Type: Hardcover - Other Formats Published: April 2021 |
| Additional Information |
| BISAC Categories: - Language Arts & Disciplines | Speech & Pronunciation - Language Arts & Disciplines | Sign Language - Language Arts & Disciplines | Spelling & Vocabulary |
| Physical Information: 0.75" H x 6.14" W x 9.21" (1.35 lbs) 281 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book is the first longitudinal study that addresses language policy and planning in the context of a major international sporting event and examines the ideological, political, social, cultural, and economic effects of such context-specific policy initiatives on contemporary China. The book has important reference value for future research on language management at the supernational level and language services for linguistically complex events. At the same time, it presents some broader implications for current and future language policy makers, language educators and learners, particularly from non-English speaking backgrounds. Foreword by Ingrid Piller |
