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Managing Your Professional Identity Online: A Guide for Faculty, Staff, and Administrators
Contributor(s): Linder, Kathryn E. (Author)
ISBN: 162036669X     ISBN-13: 9781620366691
Publisher: Routledge
OUR PRICE:   $37.95  
Product Type: Paperback - Other Formats
Published: October 2018
Qty:
Additional Information
BISAC Categories:
- Education | Higher
Dewey: 378.12
LCCN: 2018007114
Physical Information: 0.4" H x 7" W x 10" (0.70 lbs) 196 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
In higher education, professional online identities have become increasingly important. A rightly worded tweet can cause an academic blog post to go viral. A wrongly worded tweet can get a professor fired. Regular news items in The Chronicle of Higher Education and Inside Higher Ed provide evidence that reputations are both built and crushed via online platforms. Ironically, given the importance of digital identities to job searches, the promotion and distribution of scholarly work, pedagogical innovation, and many other components of an academic life, higher education professionals receive little to no training about how to best represent themselves in a digital space.

Managing Your Professional Identity Online: A Guide for Higher Education fills this gap by offering higher education professionals the information and guidance they need to:

- craft strong online biographical statements for a range of platforms;
- prioritize where and how they want to represent themselves online in a professional capacity;
- intentionally and purposefully create an effective brand for their professional identity online;
- develop online profiles that are consistent, professional, accurate, organized, of good quality, and representative of their academic lives;
- regularly update and maintain an online presence;
- post appropriately in a range of online platforms and environments; and
- successfully promote their professional accomplishments.

Managing Your Professional Identity Online is practical and action-oriented. In addition to offering a range of case studies demonstrating concrete examples of effective practices, the book is built around activities, templates, worksheets, rubrics, and bonus materials that walk readers through a step-by-step guide of how to design, build, and maintain professional online identities.

Contributor Bio(s): Linder, Kathryn E.: -

Kathryn E. Linder is an avid writer and researcher with a passion for process and peeking behind the scenes at what it takes to be a successful academic. Currently, she is the creator of the Radical Self-Trust Podcast Channel and a weekly interview-based podcast (Research in Action).

Katie is also the director of the Oregon State University Ecampus Research Unit and an associate editor for the International Journal for Academic Development. For the past several years, Katie's work has focused on blended course design best practices, institutional supports for accessible online learning, and research literacy for scholarship of teaching and learning practitioners and distance education stakeholders. She speaks on topics related to writing and publication; creativity and productivity; self-promotion and personal branding, and teaching and learning with technology.

Currently, Katie is under contract for her fourth book Going Alt-Ac: A Guide to Alternative Academic Careers (co-authored with Kevin Kelly and Tom Tobin). She is also the editor of the Thrive Online series.