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Aphrodite women always stand out. Go to any public venue and wait for the moment of recognition: There she is―the "it" girl. Tall and slim, or short and slim, blond or raven or red-haired, it matters not. Whether she dresses like a princess or a prostitute, she has the unmistakable spark that is the touch of Aphrodite. Aphrodite is the golden goddess of love and beauty in Greek mythology. Women who embody the Aphrodite archetype have much less choice in how they behave or react than they, or others, imagine. The myths tell us that Aphrodite qualities are essential for the joy of life, but the shadow side of Aphrodite manifests when a woman is completely identified with Aphrodite's powers, when other archetypal qualities of the feminine are unimportant to her. The tragedies that result from this are the subject of numerous well-known novels and films and exemplified in the lives of certain actresses and other celebrities, all considered here. The dark side of the pursuit of beauty is especially apparent with aging, when the Aphrodite woman must become something other than a source of beauty or dwindle to a bitter and lonely end. Those whose lives have been wounded by the shadow side of Aphrodite―or those who do not have enough of Aphrodite's joy in their personal makeup―may find understanding and rebirth through the consciousness gained in this real-life exploration of an ideal that has ballooned into a distortion. In these times, when the idolization of Aphrodite―and the tragedy that ensues―are perhaps more widespread than ever, the crucial key for women is consciousness.