| The Seven Principles of Digital Business Strategy Contributor(s): McKeown, Niall (Author), Durkin, Mark (Author) |
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ISBN: 1631570331 ISBN-13: 9781631570339 Publisher: Business Expert Press OUR PRICE: $19.79 Product Type: Paperback Published: October 2017 |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion |
| Physical Information: 0.34" H x 6" W x 9" (0.49 lbs) 158 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology? This book is not about why you should digitally transform and become more strategic; it's about how. It lays out the steps that must be taken, the data that should be used, and the decision tree to be followed. Following the principles laid out in this book allows organizational leaders, marketers, and technologists to talk at a high strategic level without getting bogged down in the tactics and delivery that consumes most of the time, attention, and activity in the modern workplace. Use the seven principles of digital business strategy to define the direction of travel for your business in today's digital economy. |
Contributor Bio(s): McKeown, Niall: - Professor of Marketing, Ulster Business School, Northern Ireland |
