The Journey to WOW: The Path to Outstanding Customer Experience and Loyalty Contributor(s): Belding, Shaun (Author) |
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ISBN: 1633936937 ISBN-13: 9781633936935 Publisher: Torbolton Press OUR PRICE: $15.26 Product Type: Paperback - Other Formats Published: September 2018 |
Additional Information |
BISAC Categories: - Business & Economics | Customer Relations - Business & Economics | Consumer Behavior - General - Business & Economics | Motivational |
Physical Information: 0.49" H x 6" W x 9" (0.71 lbs) 216 pages |
Descriptions, Reviews, Etc. |
Publisher Description: The Journey to WOW delivers deep and unique insights into creating fierce customer loyalty, and transforming an organization's culture into one obsessed with customer experience. It will resonate with anyone looking to improve their company's customer experience, and anyone who deals with customers -- from the newbie part-time employee to the corporate CEO. The book examines the kinds of experiences we've all had as customers -- things that so many organizations seem blind to. Situations like the inability to actually talk with a human, impenetrable phone systems, frustrating processes and uncaring people. It drives home the reality that these flaws exist in every company, and that they are silent killers of sales and customer loyalty. Most importantly, The Journey to WOW shows exactly how to start seeing the flaws in your company and what you can do to fix them. Its lighthearted business novel format will draw you in, then deliver more than a few surprising "ah-ha" moments. It will forever change the way you look at your business." |
Contributor Bio(s): Belding, Shaun: - Shaun Belding is CEO of The Belding Group of Companies, an award-winning company that has helped organizations create outstanding customer experience, dynamic leaders and engaging workplaces for over 25 years. Shaun is author of five previous books, published internationally in 12 languages. He is recognized as a leading global expert on customer service, service recovery, employee performance and building positive workplaces. |