Wake Up Call: Lessons from the ALS Ice Bucket Challenge for Nonprofit Social Media Contributor(s): Finch, Deb (Author) |
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ISBN: 1636764150 ISBN-13: 9781636764153 Publisher: Deborah Finch OUR PRICE: $25.19 Product Type: Hardcover Published: May 2021 |
Additional Information |
BISAC Categories: - Business & Economics | Nonprofit Organizations & Charities - Marketing & Communications |
Physical Information: 0.5" H x 5.5" W x 8.5" (0.77 lbs) 184 pages |
Descriptions, Reviews, Etc. |
Publisher Description: In 2014, the world was shaken by millions of people undertaking the ALS Ice Bucket Challenge on social media. It raised $115 million dollars. In Wake Up Call: Lessons from the ALS Ice Bucket Challenge for Nonprofit Social Media, Deb Finch uses the ALS Ice Bucket Challenge as a starting point to demonstrate how small nonprofits can leverage social media to increase donations, awareness, and volunteers. Encapsulating her motto, "'More Posts' Is Not a Strategy! #MPINS", this book dives deep into:
Wake Up Call also shares the poignant story of Melanie St. Croix from her life prior to her diagnosis of ALS through her incredible journey learning how to live with ALS - a testament to hope and resilience in life's challenges. By telling Melanie's story, Dr. Finch urges nonprofits to raise their social media game. |