| Ethical Hospital Branding & Marketing: 15 Proven Strategies to Build Your Hospital Brand Both Online & Offline Contributor(s): Mohammed Ilias (Author) |
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ISBN: 1637455194 ISBN-13: 9781637455197 Publisher: Notion Press OUR PRICE: $14.24 Product Type: Paperback Published: March 2021 |
| Additional Information |
| BISAC Categories: - Medical | Hospital Administration & Care |
| Physical Information: 0.55" H x 6" W x 9" (0.79 lbs) 242 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Is Marketing a bad word in healthcare? I don't think so.Marketing has a Noble Responsibility!Governments spend billions of dollars on marketing health awareness to safeguard people against deadly diseases. It's all about the rightful use of marketing that matters. why do they depend on marketing? Because they know only through the rightful use of marketing, these life-saving messages can reach the masses in no time and save them. If one can dig deeper and understand, it is not marketing, which is bad but human greed. The real nature of marketing is pure - it has all the essentials in making good, reach people faster. Then, where have we gone wrong - its the approach that matters.Hospitals using retail formats in marketing communication is not a welcome move; in fact, it degrades their brand when people start observing discounts, camps & master health checkups as baits, they lose faith in the hospital.Hospital Marketing is not to create hype but to genuinely help people. No one lives in this world without needing healthcare, but what has to be understood is how you build trust with your marketing communication so that they come to you when they are in need.This book aims to throw light on the true nature of hospital marketing, which is not revealed to hospital owners/ administrators/ marketers before in this format. |