| Consumer Informational Privacy: Current Knowledge and Research Directions Contributor(s): Beke, Frank T. (Author), Eggers, Felix (Author), Verhoef, Peter C. (Author) |
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ISBN: 1680834428 ISBN-13: 9781680834420 Publisher: Now Publishers OUR PRICE: $61.75 Product Type: Paperback - Other Formats Published: July 2018 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General |
| Series: Foundations and Trends(r) in Marketing |
| Physical Information: 0.18" H x 6.14" W x 9.21" (0.30 lbs) 86 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Consumer Informational Privacy: Current Knowledge and Research Directions has two objectives: First, the authors use current knowledge about privacy and information disclosure to outline the main empirical findings regarding the influence of firms' privacy practices on consumers' behavior. In doing so, they examine how the influence of firms' privacy practices on consumers differs between firms, consumers, and contexts. Second, the monograph identifies areas in need of further research and formulates hypotheses for them by conceptualizing consumer informational privacy and deriving a conceptual framework to guide the subsequent sections. |
