Structural Models of the Prescription Drug Market Contributor(s): Ching, Andrew T. (Author), Hermosilla, Manuel (Author), Liu, Qiang (Author) |
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ISBN: 1680836129 ISBN-13: 9781680836127 Publisher: Now Publishers OUR PRICE: $61.75 Product Type: Paperback Published: December 2019 |
Additional Information |
BISAC Categories: - Business & Economics | Marketing - General |
Physical Information: 0.19" H x 6.14" W x 9.21" (0.30 lbs) 88 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Structural Models of the Prescription Drug Market provides a critical review of the structural econometric research focusing on the richness and complexity of the prescription drug market and discussing future research directions. Because a large number of papers rely on a Bayesian learning framework, Section 2 sets the stage by introducing the basic learning model that will be useful in later sections. Section 3 discusses the literature that makes use of individual level data. Section 4 discusses the literature that studies the product lifecycle, which primarily uses product level data. This is a broad set of articles, which includes studies focusing on persuasive versus informative effects, clinical outcomes, and publicity, as well as models related to pre-market behavior (such as R&D decisions and clinical trial outcomes). Section 5 addresses other related applications of structural models in this area, and Section 6 summarizes the key takeaways and discusses future research directions. |