| Scientific Advertising Contributor(s): Hopkins, Claude C. (Author) |
|
 |
ISBN: 1684112869 ISBN-13: 9781684112869 Publisher: Stanford Inversiones Spa OUR PRICE: $8.95 Product Type: Paperback - Other Formats Published: February 2017 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Direct - Business & Economics | Consumer Behavior - General - Business & Economics | Advertising & Promotion |
| Physical Information: 0.16" H x 8.5" W x 11" (0.44 lbs) 76 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description:
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Discover his fixed principles and basic fundamentals that still prevail today. |