| Higher Education Marketing Strategies Contributor(s): Sarwono, Jonathan (Editor), Jusuf, Eddy (Author) |
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ISBN: 1723884278 ISBN-13: 9781723884276 Publisher: Independently Published OUR PRICE: $19.00 Product Type: Paperback Published: December 2018 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General |
| Physical Information: 0.26" H x 5.98" W x 9.02" (0.37 lbs) 108 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book is about strategies to conduct higher education marketing with the focuses on marketing theories, the application of marketing in higher education services, the online higher education service marketing, how to build student satisfaction, loyalty and retention. This book contents include: -Basic Concepts and Definitions-Theoretical Basis-Marketing Communication-Modification and Application of Marketing Mix in Marketing of Higher Education Institutions-Customer Relationship Management-Competitive Advantage-Higher Education Program Offers-Higher Education Marketing Strategies-Online Higher Education Marketing-Building Student Satisfaction-Building Student Loyalty-Student Retention Strategy |