| The Theory of Hype: Marketing in the Modern World Contributor(s): Cheung, Felix (Author) |
|
 |
ISBN: 1723935891 ISBN-13: 9781723935893 Publisher: Independently Published OUR PRICE: $19.00 Product Type: Paperback Published: September 2018 |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion |
| Physical Information: 0.12" H x 5.51" W x 8.5" (0.17 lbs) 58 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Marketing in the modern world can no longer rely on old fashion models. Models like Supply and Demand no longer apply to most products in the Information Age. Sales numbers in the modern world revolve around one thing: Hype. This short book was created to provide a framework for measuring hype and explaining what hype really is. The world is round. |
