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Bullseye Marketing: How to Grow Your Business Faster
Contributor(s): Gudema, Louis (Author)
ISBN: 173220361X     ISBN-13: 9781732203617
Publisher: Wedgewood Press
OUR PRICE:   $35.55  
Product Type: Paperback - Other Formats
Published: June 2018
* Not available - Not in print at this time *
Additional Information
BISAC Categories:
- Business & Economics | Marketing - Direct
- Business & Economics | Advertising & Promotion
Physical Information: 1.04" H x 6" W x 9" (1.51 lbs) 382 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

Companies that market better and more grow faster, but people at many companies are overwhelmed by the dozens of marketing options and thousands of software packages - not to mention the competing claims of vendors.

With his unique Bullseye Marketing approach, Louis Gudema cuts through the noise and prioritizes the fastest, least expensive ways for companies to increase leads and sales while delaying slower, more expensive programs. Ironically, many companies do the exact opposite, starting with programs like social media and content marketing that can take a couple of years or longer to produce significant results.

In this book you'll learn:

  • The "marketing assets" that every company has but few fully utilize
  • How to implement the three-phase Bullseye Marketing approach:
    • Fully exploit your existing marketing assets
    • Sell to people who want to buy now
    • Cast a wider net with long-term awareness and branding programs
  • Which marketing software programs are most useful when building out a marketing program
  • How to build a modern marketing team
  • The agile marketing method that is perfect for implementing the Bullseye approach
  • How to bridge the gap between marketing goals and business goals

Useful for almost any company, Bullseye Marketing is especially so for small- and mid-sized businesses with up to 1,000 employees.

Bullseye Marketing includes 100s of tips and best practices that you can start using now to improve your business results. And interviews with modern marketing experts Ann Handley, Scott Brinker, Evan Kirstel, Gini Dietrich, Jeanne Hopkins, Jim Ewel, James Carbary and Zorian Rotenberg.

Contributor Bio(s): Gudema, Louis: - Louis Gudema helps companies from MIT startups to the Global 2000 increase their revenue by focusing on the fastest, least expensive and most cost-effective programs. He is the founder and president of marketing consultancy revenue & associates and previously founded and grew a marketing agency into one of the top three or four in its national market before a successful exit. Between his two companies he was vice president of business development at two mid-sized marketing agencies, closing and growing accounts primarily with large companies. He speaks frequently on marketing and business at regional and national events and has written for such leading business sites as The Harvard Business Review, MarketingProfs, TechTarget, IDG Connect Marketer, VentureBeat and Econsultancy., .