| Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences Contributor(s): Jauhari, Vinnie (Editor) |
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ISBN: 1771883782 ISBN-13: 9781771883788 Publisher: Apple Academic Press OUR PRICE: $147.25 Product Type: Hardcover - Other Formats Published: June 2017 |
| Additional Information |
| BISAC Categories: - Business & Economics | Industries - Hospitality, Travel & Tourism - Business & Economics | Marketing - General - Business & Economics | Consumer Behavior - General |
| Dewey: 647.940 |
| LCCN: 2016057229 |
| Series: Advances in Hospitality and Tourism |
| Physical Information: 0.9" H x 5.9" W x 9.1" (1.70 lbs) 360 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe. |
