| Field Guide to Case Study Research in Tourism, Hospitality and Leisure Contributor(s): Hyde, Kenneth F. (Editor), Ryan, Chris (Editor), Woodside, Arch G. (Editor) |
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ISBN: 178052742X ISBN-13: 9781780527420 Publisher: Emerald Group Publishing OUR PRICE: $184.29 Product Type: Hardcover Published: June 2012 |
| Additional Information |
| BISAC Categories: - Business & Economics | Industries - Hospitality, Travel & Tourism |
| Dewey: 338.479 |
| LCCN: 2018419606 |
| Series: Advances in Culture, Tourism and Hospitality Research |
| Physical Information: 1.9" H x 6.3" W x 9.1" (2.20 lbs) 590 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This field guide provides methods and studies on how-to-do case study research in natural settings. A truly international guide, this text is ideal for those studying and conducting case study research in tourism, hospitality and leisure disciplines. It provides a comprehensive and practical account of how to describe, explain and predict both individual and group case behavior, at the same time explaining behavior among a set of cases relevant to a specific context. This guide embraces and extends Herbert Simon's (Nobel Prize in Economics recipient) insight that a decision results from the conjoining two antecedents in human behavior: cognitive processing of an individual or group and a given context or problem framing. Divided into six parts, this guide includes chapters on: analysis of texts; how-to-do executive interviews; field interviewing in international contexts; stakeholder participatory research; researching indigenous and marginal peoples; and cross-case analysis. The chapters increase skills and understanding of culture, tourism, and hospitality behavior through analysis of the four principle objectives of case study research: accomplishing accuracy; achieving generality; reporting complexity and broad coverage; and achieving impact for improving the individual condition, client, and/or society. |