| Account Planning in Salesforce Contributor(s): Daly, Donal (Author) |
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ISBN: 1781190879 ISBN-13: 9781781190876 Publisher: Oak Tree Press OUR PRICE: $17.05 Product Type: Paperback Published: February 2013 |
| Additional Information |
| BISAC Categories: - Business & Economics | Sales & Selling - Management - Business & Economics | International - Marketing |
| Dewey: 658.81 |
| Physical Information: 0.47" H x 6" W x 9" (0.67 lbs) 222 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Account Planning is a strategic imperative that goes beyond traditional selling tactics. The benefits that accrue go beyond simple revenue numbers, and point to an approach that must be focused not just on greater revenue as the sole arbiter of strategy. When Account Planning is executed well, customer satisfaction increases. Customers who are more satisfied buy more from you, and do so without calling your competitors first. Customers who are served well are easier to retain, and therefore it is easier to make your revenue targets year after year. |