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One-size-fits-all is dead.

A mass-market, standardised approach to hospitality and foodservice, with its cookie- cutter outlet design, people development and menu strategy is not working for your guests anymore. Modern consumers are dissatisfied with uniformity and yearn for empowerment and self-expression.

Customisation, personalisation, bespoke and tailored experiences are a growing part of 21st century life. The very pervasiveness of customisation makes the trend what it is today: an expectation.

Your guests are in control, they have more choices than ever before, and they command the conversation. Your business just became personal.

Read this book to:

• Understand why providing customisation and bespoke service is too important to ignore
• Stand out from the 'sea of sameness' by creating memorable, individual experiences
• Develop your people so they deliver the bespoke experiences your customers require
• Focus on your brand throughout your guests' journeys across all your consumer touch points

Craft your menus to inspire and delight your ever more discerning guests

Bespoke will help raise your game in the competitive world of hospitality, providing you with fresh insights needed to steer a course to customer delight, loyalty and ultimately your business success.