| Music Rights Without Fights (Us Edition): The Smart Marketer's Guide to Buying Music for Brand Campaigns Updated Second Edition Contributor(s): Kirstein, Richard (Author), Gibbs, Jillian (Foreword by) |
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ISBN: 1781334552 ISBN-13: 9781781334553 Publisher: Rethink Press OUR PRICE: $23.74 Product Type: Paperback - Other Formats Published: March 2020 |
| Additional Information |
| BISAC Categories: - Law | Entertainment - Law | Intellectual Property - General - Music | Business Aspects |
| Physical Information: 0.57" H x 8" W x 8" (0.96 lbs) 272 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Everyone loves music, so marketers want great tracks for their campaigns. Buying music is complex and few marketers or agencies truly understand how to broker licences with the music business. MUSIC RIGHTS WITHOUT FIGHTS will empower brand marketers and their procurement colleagues to:
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