| Challenges for the Trade of Central and Southeast Europe Contributor(s): Renko, Sanda (Editor), Knezevic, Blazenka (Editor) |
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ISBN: 178190832X ISBN-13: 9781781908327 Publisher: Emerald Group Publishing OUR PRICE: $170.99 Product Type: Hardcover - Other Formats Published: October 2013 |
| Additional Information |
| BISAC Categories: - Business & Economics | International - General |
| Dewey: 382.09 |
| Series: International Business and Management |
| Physical Information: 0.8" H x 6.2" W x 9" (0.95 lbs) 300 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This volume focuses on Central and Southeast Europe, and explores the dynamic and complex area of distributive trade on markets which have recently undergone a huge transformation. Papers in the volume employ both quantitative and qualitative research methods, and focus on retailing, international trade, relationships between retailers and suppliers, sustainability, private brands, loyalty programs, e-commerce and retailing strategies. Challenges For Trade in Central and Southeast Europe offers insights that will assist retailers, wholesalers and logistics companies in their decision making, as well as exploring macro topics that consider the effects of trade on the economy as a whole. There is much of value for a broad international readership, including academics, practitioners and policy-makers. |
