| Communicative Practices at Work: Multimodality and Learning in a High-Tech Firm Contributor(s): Kleifgen, Jo Anne (Author) |
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ISBN: 1783090448 ISBN-13: 9781783090440 Publisher: Multilingual Matters Limited OUR PRICE: $37.95 Product Type: Paperback - Other Formats Published: October 2013 |
| Additional Information |
| BISAC Categories: - Language Arts & Disciplines | Communication Studies - Business & Economics | Office Management - Business & Economics | Human Resources & Personnel Management |
| Dewey: 306.446 |
| LCCN: 2013022863 |
| Series: Language, Mobility and Institutions |
| Physical Information: 0.5" H x 5.7" W x 8.1" (0.65 lbs) 216 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book examines communicative practices in a circuit-board manufacturing plant in California's Silicon Valley, where the employees come from diverse ethnolinguistic backgrounds, their activities involve the use of high-tech equipment and their practices are shaped by, and sometimes contest, local and global forces. Analyses of the data show that learning occurs optimally when workers make strategic use of both their home languages and English within an ecology of semiotic systems. The book demonstrates the importance of accounting for multilingual practices in studies of multimodality. Through detailed ethnography it brings the reader to a better understanding of learning-in-practice in work environments, where the complexities and accelerated growth of new technologies along with a globalized world produce new forms of multilingual and multimodal communication. |