Atlas of Management Thinking Contributor(s): de Bono, Edward (Author) |
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ISBN: 178504110X ISBN-13: 9781785041105 Publisher: Vermilion OUR PRICE: $20.66 Product Type: Paperback - Other Formats Published: September 2017 |
Additional Information |
BISAC Categories: - Business & Economics | Management - General |
Physical Information: 0.9" H x 5.2" W x 8.4" (0.61 lbs) 272 pages |
Descriptions, Reviews, Etc. |
Publisher Description: First published in 1981, this was the first book ever to be written explicitly for the right side of the reader's brain. Much has been made of the research conducted into the left side of the brain--home to language and logic. The right side works in images, whole patterns and undefined feelings--none of which can be verbalized. This more elusive thinking often functions as what is loosely called "intuition." Here, Edward de Bono shows us how to use the right side. It is an atlas because it is a visual reference of images and illustrations that point the reader in the right direction (literally). For anyone who has ever been told to trust their instinct, or who is concerned with decision-making, this book is a classic. |