Sustainable Destination Branding and Marketing: Strategies for Tourism Development Contributor(s): Sharma, Anukrati (Editor), Pulido-Fernández, Juan Ignacio (Editor), Hassan, Azizul (Editor) |
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ISBN: 1786394286 ISBN-13: 9781786394286 Publisher: Cabi OUR PRICE: $166.87 Product Type: Hardcover Published: January 2020 |
Additional Information |
BISAC Categories: - Social Science | Developing & Emerging Countries - Business & Economics | Industries - Hospitality, Travel & Tourism - Business & Economics | Development - Sustainable Development |
Dewey: 910.688 |
LCCN: 2019029299 |
Physical Information: 264 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community-based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book:
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Contributor Bio(s): Sharma, Anukrati: - Anukrati Sharma is with University of Kota, India.Pulido-Fernandez, Juan Ignacio: - Juan Ignacio Pulido-Fernández is with University of Jaén, Spain.Hassan, Azizul: - Azizul Hassan is with Cardiff Metropolitan University, UK. |