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Sustainable Destination Branding and Marketing: Strategies for Tourism Development
Contributor(s): Sharma, Anukrati (Editor), Pulido-Fernández, Juan Ignacio (Editor), Hassan, Azizul (Editor)
ISBN: 1786394286     ISBN-13: 9781786394286
Publisher: Cabi
OUR PRICE:   $166.87  
Product Type: Hardcover
Published: January 2020
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Social Science | Developing & Emerging Countries
- Business & Economics | Industries - Hospitality, Travel & Tourism
- Business & Economics | Development - Sustainable Development
Dewey: 910.688
LCCN: 2019029299
Physical Information: 264 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community-based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development.

Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book:

  • Uniquely covers both marketing and branding of a destination from a sustainability perspective
  • Considers the role of emotions and experiences when advertising a destination
  • Brings together a set of global authors to provide a varied and universally applicable approach to the subject
A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers.

Contributor Bio(s): Sharma, Anukrati: - Anukrati Sharma is with University of Kota, India.Pulido-Fernandez, Juan Ignacio: - Juan Ignacio Pulido-Fernández is with University of Jaén, Spain.Hassan, Azizul: - Azizul Hassan is with Cardiff Metropolitan University, UK.