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Persuasion
Contributor(s): Forsyth, Patrick (Author)
ISBN: 1787197948     ISBN-13: 9781787197947
Publisher: Legends Press
OUR PRICE:   $15.26  
Product Type: Paperback - Other Formats
Published: June 2019
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Business & Economics | Skills
- Business & Economics | Business Communication - Meetings & Presentations
- Business & Economics | Negotiating
Series: Smart Skills
Physical Information: 0.4" H x 5.1" W x 7.7" (2.30 lbs) 130 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

Book 6 of the Smart Skills series practical guides to mastering vital business skills and techniques. Using proven strategies from business experts, these essential smart skills can empower anyone with the tools to get ahead.


Maximise your opportunities by mastering the art of persuasion

The underappreciated skill of persuasion is vital not just for negotiations, but in every aspect of business life. Taking on more responsibility, motivating your team, getting that big promotion: everything is possible once you've mastered the art of convincing people. By following these simple steps you can learn first how to recognise your power in any professional situation, and then how to harness that power to your advantage. The key persuasive tactics covered in this concise Smart Skills guide include:

  • Mastering persuasive language
  • Personalising your pitch: "the tailored approach"
  • Conveying credibility
  • Handling and overcoming objections
  • Dealing with "maybe"

Take advantage of every opportunity, starting today.


Contributor Bio(s): Forsyth, Patrick: - Patrick Forsyth began his career in publishing and has run Touchstone Training & Consultancy since 1990; this specialises in the improvement of marketing, management and communications skills. He is an experienced conference speaker and writes extensively on business matters. He is the author of many successful books on aspects of business, management and careers, including How to Write Reports and Proposals (Kogan Page) and Marketing: a guide to the fundamentals (The Economist). One reviewer says of his work: Patrick has a lucid and elegant style of writing which allows him to present information in a way that is organised, focused and easy to apply.