Business Writing Contributor(s): Forsyth, Patrick (Author) |
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ISBN: 1787198227 ISBN-13: 9781787198227 Publisher: Legend Business OUR PRICE: $11.69 Product Type: Paperback Published: February 2019 |
Additional Information |
BISAC Categories: - Business & Economics | Entrepreneurship - Business & Economics | Business Writing - Business & Economics | Business Communication - Meetings & Presentations |
Series: Smart Skills |
Physical Information: 0.5" H x 5" W x 7.7" (0.30 lbs) 130 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Book 3 of the Smart Skills series practical guides to mastering vital business skills and techniques. Using proven strategies from business experts, these essential smart skills can empower anyone with the tools to get ahead. Gain a competitive edge at work with your business writing skills
Accessibly written, it includes checklists, templates and exercises to help you work through even the most basic building blocks of good writing. Business Writing provides an antidote to the dangers of 'gobbledegook' and 'business-speak' and allows you to generate any kind of document with confidence. After reading this guide, your writing will be effective, engaging and memorable- a vital skill for all professionals. ***
Contents Preface: The dangers of poor writing and the opportunities of good 1. Introduction: Good writing is the business equivalent of an open goal 2. Getting it down right 3. Making language work for you 4. Making it persuasive 5. Horses for courses: linking style to method 6. The brief, the very brief and the ubiquitous email 7. At length: reports and proposals Postscript |
Contributor Bio(s): Forsyth, Patrick: - Patrick Forsyth has more than 25 years' experience as a consultant, trainer and writer. He is the author of many books for executives and managers such as Outstanding Confidence in a Week as well as two other titles in the Smart Skills series: Meetings and Persuasion. His writing goes beyond the corporate world and includes travel writing and two novels. "Patrick has a lucid and elegant style of writing which allows him to present information in a way that is organised, focused and easy to apply."Professional Marketing magazine |