| Exploring Politeness in Business Emails: A Mixed-Methods Analysis Contributor(s): Freytag, Vera (Author) |
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ISBN: 1788925955 ISBN-13: 9781788925952 Publisher: Multilingual Matters Limited OUR PRICE: $151.95 Product Type: Paperback - Other Formats Published: October 2019 |
| Additional Information |
| BISAC Categories: - Business & Economics | Business Communication - General - Computers | System Administration - Email Administration - Language Arts & Disciplines | Communication Studies |
| Dewey: 177.1 |
| LCCN: 2019022076 |
| Series: Language at Work |
| Physical Information: 0.5" H x 6.14" W x 9.21" (0.74 lbs) 240 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Exploring Politeness in Business Emails explores the contextual complexities of workplace emails by comparing British English and Peninsular Spanish directive speech events and systematically assessing the impact of contextual factors. Through a combination of qualitative and quantitative methods of data collection and analysis, and the inclusion of metapragmatic insights in the interpretation of the results, the book offers an innovative approach to the study of politeness. The book partially contradicts previous assumptions about English and Spanish directives and provides new insights into the role of politeness in the workplace. By offering a meticulous account of the linguistic choices made by the English and Spanish first language users and the contextual factors influencing these choices, the book suggests far-reaching implications for future research in cross-cultural pragmatics and business discourse, as well as practical implications relevant for academics, postgraduate students and practitioners interested in these fields. |
Contributor Bio(s): Freytag, Vera: - Vera Freytag is a Consumer Interaction Specialist for Beiersdorf AG in Germany. Her research interests include CMC, business discourse, sociolinguistics and politeness. |
