| The insiders' guide to advertising: How the business of advertising really works Contributor(s): Mawdsley, Craig (Author), Angear, Bridget (Author) |
|
 |
ISBN: 1789631939 ISBN-13: 9781789631937 Publisher: Choir Press OUR PRICE: $11.39 Product Type: Paperback Published: March 2021 |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Design | Graphic Arts - Advertising |
| Physical Information: 0.29" H x 5" W x 8" (0.31 lbs) 124 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Craig Mawdsley and Bridget Angear have created a concise and enjoyable guide to the advertising industry. Drawing from their decades of experience in the best advertising agencies in the world, working with some of the biggest brands, they offer a view on how the industry really works. The book covers agencies, clients, media channels, new technology, how advertising works, the culture of advertising, the ethics of advertising and the future of the advertising industry. The book will be indispensable for anyone considering a career in advertising, studying marketing or advertising, or simply the casual reader keen to understand how this fascinating industry works to shape our world. |
