| Sales Management: Marketing 04.10 Contributor(s): Forsyth, Patrick (Author) |
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ISBN: 1841121932 ISBN-13: 9781841121932 Publisher: John Wiley & Sons OUR PRICE: $17.96 Product Type: Paperback - Other Formats Published: March 2002 |
| Additional Information |
| BISAC Categories: - Business & Economics | Sales & Selling - General |
| Dewey: 658.81 |
| Series: ExpressExec: Marketing |
| Physical Information: 0.4" H x 4.8" W x 6.7" (0.25 lbs) 128 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Fast track route to mastering all aspects of sales management Covers the key areas of sales management, from techniques for managing sales people at a distance to sales planning, and from assembling a top-flight team to staying market focussed Examples and lessons from benchmark companies in hotel management, financial services and pharmaceuticals Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly. |