| Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands Revised Edition Contributor(s): Crainer, Stuart (Author), Dearlove, Des (Author) |
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ISBN: 1841124397 ISBN-13: 9781841124391 Publisher: Capstone OUR PRICE: $26.96 Product Type: Paperback Published: December 2002 Annotation: featuring: American Express - Apple - Barbie - Benetton - Budweiser - Coca-Cola - Disney - Federal Express - The Gap - General Electric - Gillette - Goodyear - Guinness - Hagen-Dazs - Harley-Davidson -Harvard Business School - Heineken - Heinz - Hertz - Hewlett-Packard - Holiday Inn - Hoover - IBM - Ikea Intel - Kelloggs - Kodak - Lego - Levi-Strauss - Marlboro - Mars - McDonalds - McKinsey & Co - Mercedes-Benz - Microsoft - Nescaf - Nike - Red Cross - Reuters - Rolls-Royce - Sears Roebuck - Sony - Starbucks - Swatch - Toyota - Virgin - Wal-Mart - Wrigleys - Xerox - Yamaha |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Advertising & Promotion |
| Dewey: 658.8 |
| Series: Ultimate |
| Physical Information: 0.8" H x 6.32" W x 9.3" (0.90 lbs) 256 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people throughout the world. The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends. Brands have become one of the most powerful competitive weapons in the business arsenal, and this book will give you the inside track on just how these winning brands have been created and sustained. |