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So What?: The Definitive Guide to the Only Business Questions That Matter
Contributor(s): Duncan, Kevin (Author)
ISBN: 1841127930     ISBN-13: 9781841127934
Publisher: Capstone
OUR PRICE:   $22.46  
Product Type: Paperback - Other Formats
Published: March 2008
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Annotation: "SO WHAT?" gets straight to the point so you can cut through the nonsense and do the same. It's quite simple. We all know how irritating it can be when a child repeatedly asks "why?" And yet we are often unable to answer the simplest of questions in a clear, direct way, and frequently have no idea why we are doing something. This problem has a huge bearing on inefficiency in business, and goes some way to explaining why so many people spend so much time doing things that have no bearing on the true purpose.

By behaving like a child, in a genuinely inquisitive way, you can get right to the heart of the matter and save yourself hours, days, and months of anguish. Questions such as "so what?, why?, how?, and when?" can be hugely effective when applied in the right context, and this book shows you how to use them.

It's not a complicated approach, and it is perfect for self-employed people, who can ask the questions of themselves. But it does require some subtlety when used with colleagues. So the book helps the reader navigate through the potential conflict that may arise from asking a boss ""Do we really need to do this?"" or ""What's the point of that?""

Once all the right questions have been posed, there is a final sure-fire method for testing whether something is relevant and helpful to the matter in hand. By completing the sentence ""Something must be wrong if,.".," with a true statement of the current reality, it is simple to work out if you are wasting your time. For example, "Something must be wrong if I am spending three days a week in meetings."

So be more inquisitive. Let the questions roll. Pay attention to what the answers are. Learn. And you will immediatelyimprove the quality of your life, and the success of your business.

EXAMPLE CHAPTER OUTLINE

1. SO WHAT? How to use the "So what?" question. Examples are: You are in charge: so what? You are very busy: so what? You have a grand title: so what? You have been told to do it: so what? The difference between an order and a true purpose

2. WHY? How to use the "Why?" Question. Examples are: What we can learn from children How being inquisitive leads to success and job satisfaction Remember: you are paid for your opinion Write a list of what you are "not" going to do Why are we doing this? Why is that the proposal? Why are we doing it this way?

3. HOW?

How to use the "How?" Question. Examples are: How did we arrive here? How is this going to get done? How is the company going do it? How am I going to do it? How can we afford it? How do I feel about the chances of success How exactly are we going to benefit from this? How proud am I of this?

4. WHO? How to use the "Who?" Question. Examples are: Who is going to do this? Who actually thinks it's a good idea? Are we interested in their opinion? Who do we have at our disposal? Who is prepared to lead this thing? Who is actually prepared to do all the work? Who can we trust?

5. WHEN? How to use the "When?" Question. Examples are: When is this going to start? When is this going to finish? Is that so far off that we won't take it seriously? Why essay crises don't work When are we going to make some decisions? When are we prepared to call it off if it isn't working?

6. WHERE? How to use the "Where?" Question. Examples are: Where is all of this going to happen? Where will it finally exist? Where is the intended market?

7. DO WE REALLY NEED TO DO THIS? How to use the "Do we really need this?" Question. Examples are: If it doesn't tick all the boxes, don't do it Do we really need to do this? Today/tomorrow/next month/next week/next year/Ever.. How does this compare with everything else we are doing? The Priority Matrix What's the point? To what effect? Remind me. What "was" the original idea?

8. SOMETHING MUST BE WRONG IF... How to use the ""Something must be wrong if..."" sentence ""Something must be wrong if..."" ...no one wants to do it ...everyone claims to be too busy ...there are other more pressing matters, apparently ...postponement is suggested ...there isn't enough budget ...the right resources aren't immediately available ...you don't like the idea anyway The power of honesty Little voices: the value of speaking up Final round-up of all the questions

Foolproof checklist of all the questions

Additional Information
BISAC Categories:
- Business & Economics | Small Business - General
- Business & Economics | Leadership
Dewey: 658.4
LCCN: 2007034342
Physical Information: 0.65" H x 5.28" W x 8.43" (0.72 lbs) 260 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
So What? gets straight to the point so you can cut through the noise and nonsense of work. Much of what we learn in our formative years is unlearnt in later life. As grown-ups we are often unable to answer the simplest of questions in a clear, direct way, and frequently have no idea why we are doing something. This can lead to crippling inefficiency in business, and goes some way to explaining why so many people spend so much time doing things that have no bearing on the true purpose.

by behaving in a genuinely inquisitive way, you can get right to the heart of the matter and save yourself hours, days, and even months of anguish. The questions So what?, Why?, How?, and When? can be hugely effective when applied in the right context, and this book shows you how to use them.

Once all the right questions have been posed, there is a final sure-fire method for testing whether something is relevant and helpful. By completing the sentence Something must be wrong if..., it is simple to work out if you are wasting your time. For example, Something must be wrong if I don't want to go to work in the morning.

So What? shows you how to become truly inquisitive again. So let the questions roll. Pay attention to what the answers are. Learn from them, and you will immediately improve your prospects of finally getting somewhere in life.