| Localising Hollywood 2017 Edition Contributor(s): Donoghue, Courtney Brannon (Author) |
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ISBN: 1844576876 ISBN-13: 9781844576876 Publisher: British Film Institute OUR PRICE: $40.54 Product Type: Paperback - Other Formats Published: July 2017 |
| Additional Information |
| BISAC Categories: - Performing Arts | Film - Direction & Production - Business & Economics | Globalization |
| Dewey: 791.43 |
| Series: International Screen Industries (Paperback) |
| Physical Information: 0.43" H x 6.14" W x 9.21" (0.64 lbs) 190 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Hollywood has a complex relationship with local markets around the world. This critical yet accessible overview of Hollywood's local presence investigates the dynamic between the studios' film entertainment divisions and individual media markets - exploring how their position, partnerships and practices function in an era characterised by globalisation, digitisation and convergence. Engaging with key scholarly and industrial debates, the book incorporates first-hand accounts gathered from extensive fieldwork and research. It addresses a wide range of international operations, from creative partnerships and production strategies to promotional and distribution processes. With a particular focus on Europe and Latin America, the text interrogates earlier notions of a 'global Hollywood' and globalisation, where media conglomerates were viewed as economically rational or all-powerful organisations. By exploring how decision-making processes and creative negotiations between Hollywood media executives and local forces operate, it reveals the complex picture of filmmaking and circulation in today's supposedly globalised and digitised societies. |