The Social Media Mind: How Social Media Is Changing Business, Politics and Science and Helps Create a New World Order. Contributor(s): Amerland, David (Author) |
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ISBN: 1844819841 ISBN-13: 9781844819843 Publisher: New Line Publishing OUR PRICE: $18.00 Product Type: Paperback Published: January 2012 |
Additional Information |
BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | Industries - Media & Communications - Business & Economics | E-commerce - Internet Marketing |
Dewey: 658.872 |
Physical Information: 0.53" H x 5.83" W x 8.27" (0.67 lbs) 252 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Like any medium of communication social media has its own tropes which must be mastered in order to use it properly. In The Social Media Mind David Amerland illustrates how Social Media is a game changer. It challenges us to rethink our assumptions on almost every sphere where it is applied. Whether communicating through the web with potential clients, increasing the exposure of a business brand or collaborating with colleagues on shared projects, social media demands that we rethink the standard responses which have guided us in the past and come up with new ones, for a new age. In carefully laid out arguments, backed by evidence and examples he answers questions like:
Over the next five years social media is going to change the nature of education, politics, business, science and even the arts. Its imperatives for greater transparency, responsiveness and engagement are behind the trends which are changing our world. This book is key to understanding how to prepare, what to do and how. |