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Magic, Culture and the New Economy
Contributor(s): Willim, Robert (Editor), Löfgren, Orvar (Editor)
ISBN: 1845200918     ISBN-13: 9781845200916
Publisher: Routledge
OUR PRICE:   $46.54  
Product Type: Paperback - Other Formats
Published: December 2006
Qty:
Annotation: This book looks at the 1990s, years of intense economic experimentation, when buzz words such as "network society," "the experience economy," "creative cities," and "glocalization" were everywhere. A fascinating perspective on "The New Economy" emerges as the authors explore the worlds of cool hunters, biotech brokers, career coaches, software entrepreneurs and event managers and tackle such questions as: how is magic used in the quest for newness and change; what happens when cultural techniques such as branding and styling colonize new arenas; what turns out to be just a flash-in-the-pan and what has a lasting impact? This book is essential reading for anyone wishing to understand how economies operate in periods of rapid transformation.

Additional Information
BISAC Categories:
- Social Science | Anthropology - General
- Business & Economics | Development - Economic Development
Dewey: 303.483
LCCN: 2004030875
Physical Information: 0.36" H x 6.34" W x 9.2" (0.57 lbs) 158 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
What happens when economies 'heat up'? This book looks at the 1990s, years of intense economic experimentation, when buzz words such as 'network society', 'the experience economy', 'creative cities' and 'glocalization' were everywhere. A fascinating perspective on 'The New Economy' emerges as the authors explore the worlds of coolhunters, biotech brokers, career coaches, software entrepreneurs and event managers and tackle such questions as: - how is magic used in the quest for newness and change? - what happens when cultural techniques such as branding and styling colonize new arenas? - what turns out to be just a flash-in-the-pan and what has a lasting impact? This book is essential reading for anyone wishing to understand how economies operate in periods of rapid transformation.

Contributor Bio(s): Lofgren, Orvar: - Orvar Lofgren is Professor, Department of European Ethnology, University of Lund, Sweden.Willim, Robert: - Robert Willim is Researcher in the Department of European Ethnology, University of Lund, Sweden.