| The National Fabric: Fashion, Britishness, Globalization Contributor(s): Goodrum, Alison (Author), Eicher, Joanne B. (Editor) |
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ISBN: 1845201868 ISBN-13: 9781845201869 Publisher: Berg Publishers OUR PRICE: $158.40 Product Type: Hardcover - Other Formats Published: December 2005 Annotation: British fashion is characterized by oppositions: punk versus pageantry, anarchy versus monarchy, Cool Britannia versus Rule Britannia. Why has British fashion come to be so contradictory? How are these contradictions employed to "sell British"? What do they mean for consumers who "buy British"? Through an examination of iconic fashion companies Paul Smith and Mulberry, "The National Fabric" provides telling insights into the culture of contemporary fashion and the dilemmas of "going global." Goodrum argues that 'Britishness' is characterized less through a particular look than through its ambiguities. She shows how the apparently straightforward and economically--driven process of globalizing British fashion is, in fact, far more culturally nuanced and locally embedded than has previously been suggested. |
| Additional Information |
| BISAC Categories: - Design | Fashion & Accessories - Health & Fitness | Beauty & Grooming - General - Social Science | Privacy & Surveillance (see Also Political Science - Privacy & Surveillance |
| Dewey: 391.009 |
| LCCN: 2005021070 |
| Series: Dress, Body, Culture |
| Physical Information: 0.63" H x 6.69" W x 9.61" (1.34 lbs) 256 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: British fashion is characterized by oppositions: punk versus pageantry, anarchy versus monarchy, Cool Britannia versus Rule Britannia. Why has British fashion come to be so contradictory? How are these contradictions employed to 'sell British'? What do they mean for consumers who 'buy British'? Through an examination of iconic fashion companies Paul Smith and Mulberry, The National Fabric provides telling insights into the culture of contemporary fashion and the dilemmas of 'going global'. Goodrum argues that 'Britishness' is characterized less through a particular look than through its ambiguities. She shows how the apparently straightforward and economically-driven process of globalizing British fashion is, in fact, far more culturally nuanced and locally embedded than has previously been suggested. In examining the interplay between fashion and Britishness, Goodrum redresses a longstanding omission in fashion theory, which has been preoccupied with class, gender and race rather than with national identity. |
Contributor Bio(s): Eicher, Joanne B.: - Joanne B. Eicher is Regents Professor Emerita at the University of Minnesota. Joanne is Editor-in-Chief, Encyclopedia of Dress and Fashion (Bloomsbury and OUP); Series Editor, Dress, Body Culture (Bloomsbury); Author, Editor, Co-Editor, The Visible Self, (Fairchild); Dress and Gender (Berg); Dress and Ethnicity (Berg); Beads and Beadmakers (Berg); Mother, Daughter, Sister, Bride (National Geographic); a wide variety of published articles in professional journals and chapters in books. |