| Tourism and Generation Y Contributor(s): Benckendorff, Pierre J. (Editor), Moscardo, Gianna (Editor), Pendergast, Donna (Editor) |
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ISBN: 1845936019 ISBN-13: 9781845936013 Publisher: Cabi OUR PRICE: $149.34 Product Type: Hardcover - Other Formats Published: March 2010 |
| Additional Information |
| BISAC Categories: - Business & Economics | Industries - Hospitality, Travel & Tourism |
| Dewey: 306.481 |
| LCCN: 2009023331 |
| Physical Information: 0.7" H x 6.8" W x 9.6" (1.30 lbs) 192 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Generation Y is a phenomenon identified by social scientists and social commentators, referring to the current generation of young people and their modes of behavior, values and attitudes which are distinct from those of previous generations. This book looks at Generation Y in a tourism context. It investigates trends and behavior, for example looking at particular types of travel that Generation Y take part in, and tourism marketing aimed specifically at them. This work aims to define and examine the current and future generation of tourism workers and consumers. |
Contributor Bio(s): Pendergast, Donna: - Donna Pendergast is at Griffith University, Australia.Moscardo, Gianna: - Gianna Moscardo is at James Cook University, Australia.Benckendorff, Pierre J.: - Pierre J. Benckendorff is Senior Lecturer, University of Queensland, Australia. |
