| Tourism Destination Marketing: Collaborative Strategies Contributor(s): Wang, Youcheng (Author) |
|
 |
ISBN: 1845936566 ISBN-13: 9781845936563 Publisher: Cabi OUR PRICE: $152.00 Product Type: Hardcover Published: June 2025 This item may be ordered no more than 25 days prior to its publication date of June 30, 2025 |
| Additional Information |
| BISAC Categories: - Business & Economics | Industries - Hospitality, Travel & Tourism - Travel |
| Dewey: 910.68 |
| Physical Information: 256 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Destination marketing requires businesses in a geographically limited area to work together to create greater levels of awareness of the destination. This book provides a holistic and systematic view of the collaborative strategies and processes with a focus on capacity and competence building for tourism organizations and destinations within an increasingly competitive marketing context. This book introduces the concept of collaboration and strategic networks as a destination marketing strategy. The book also provides valuable insights and guidelines into the process of strategic networking, while evidence from case studies has been integrated to support and enhance the strategies proposed. The book's systematic approach of combining theoretical/conceptual framework with practical industry implications makes the concepts easy to understand and implement in the business world. |
Contributor Bio(s): Wang, Youcheng: - Youcheng Wang is Professor of tourism marketing and e-commerce with the University of Central Florida, USA. |