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Digital Design: A Critical Introduction
Contributor(s): Bruton, Dean (Author), Radford, Antony (Author)
ISBN: 1847888283     ISBN-13: 9781847888280
Publisher: Bloomsbury Publishing PLC
OUR PRICE:   $52.42  
Product Type: Paperback - Other Formats
Published: December 2012
Qty:
Additional Information
BISAC Categories:
- Design | Product
- Computers | Cad-cam
- Architecture | Design, Drafting, Drawing & Presentation
Dewey: 745.402
LCCN: 2012022582
Physical Information: 0.5" H x 7.4" W x 9.5" (1.05 lbs) 192 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

Digital Design: A Critical Introduction provides a much-needed new perspective on designing with digital media. Linking ideas from media theory, generative design and creativity with examples from nature, art, architecture, industrial design, websites, animation and games, it addresses some fundamental questions about creative design with digital media.

Featuring original material based on the authors' own research, the book argues that the recognition and understanding of the interplay of the two apparently opposing concepts of rules and contingency supports original thinking, creativity and innovation.

Going beyond existing texts on the subject, Digital Design is an accessible primer whose innovative approach transcends the analysis of individual subfields - such as animation, games and website design - yet offers practical help within all of them.