| Macromarketing Four-Volume Set Edition Contributor(s): Shapiro, Stanley (Editor), Tadajewski, Mark (Editor), Shultz II, Clifford J. (Editor) |
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ISBN: 1848607040 ISBN-13: 9781848607040 Publisher: Sage Publications Ltd OUR PRICE: $1128.60 Product Type: Hardcover Published: August 2009 Annotation: This four-volume set is the only authoritative collection of the most important writing published in the field. It surveys the history of the discipline, before pushing the boundaries of macromarketing scholarship with work on contemporary topics such as Islamic marketing ethics, pharmaceutical marketing, the Fair Trade movement, and the role of marketing in the developing world. In addition, the broad intellectual interests of the international editorial board incorporate papers of cross-disciplinary influence that might not be on the radar of marketing academics. |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General |
| Dewey: 658.8 |
| LCCN: 2008940589 |
| Series: Sage Library in Marketing |
| Physical Information: 4.6" H x 6.5" W x 9.6" (7.10 lbs) 1712 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This four-volume set is the only authoritative collection of the most important writing published in the field. It surveys the history of the discipline, before pushing the boundaries of macromarketing scholarship with work on contemporary topics such as Islamic marketing ethics, pharmaceutical marketing, the Fair Trade movement, and the role of marketing in the developing world. In addition, the broad intellectual interests of the international editorial board incorporate papers of cross-disciplinary influence that might not be on the radar of marketing academics. |
Contributor Bio(s): Tadajewski, Mark: - I have previously taught at the Universities of Leicester, Essex and Strathclyde and my research interests are fairly eclectic. I continue to engage in research related to the history of marketing, with a specific focus on the influence of the Cold War on marketing and advertising theory. An on-going stream of research deals with racism and eugenics in marketing theory, thought and practice. Suffice to say, these are just a sample of what is presently occupying my attention. |
