| Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research Contributor(s): Woodside, Arch G. (Editor), Megehee, Carol M. (Editor), Ogle, Alfred (Editor) |
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ISBN: 1849506035 ISBN-13: 9781849506038 Publisher: Emerald Group Publishing OUR PRICE: $170.04 Product Type: Hardcover - Other Formats Published: December 2009 |
| Additional Information |
| BISAC Categories: - Social Science | Anthropology - General - Business & Economics | Industries - Hospitality, Travel & Tourism |
| Dewey: 338.479 |
| LCCN: 2018420467 |
| Series: Advances in Culture, Tourism and Hospitality Research |
| Physical Information: 0.75" H x 6.14" W x 9.21" (1.39 lbs) 324 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road rage, chronic casino gambling), and research methods that go beyond quantitative/qualitative taxonomies are examples of the unique themes covered in this volume. The papers focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior. |