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This book is an introduction to the field of semiotics specifically directed to students of the Bible as well as to biblical scholars trained in other methodologies. The primary focus is on what semiotics is now-how contemporary scholars actually approach the Bible semiotically. Attention is given to the history and varieties of semiotic theory, because as it has influenced the work of more recent thinkers, and because postmodern reappraisals of semiotics call for rereading of biblical texts. The book is organized according to topics ('Sign', 'Message', 'Text', etc.), which provide a way to interrogate semiotics as a system. This stimulating account also includes, for good measure, reflections on what theology has become, for believer and unbeliever alike, in a post-Nietzschean, post-Heideggerian world: What does it mean to see theology as 'ideology'-a complex and never wholly conscious network of understandings, preconceptions, and expectations about 'the way things are'.