| Corporate Community Investment: How to Make Your Business Profitably Popular Contributor(s): Genasi, Chris (Author) |
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ISBN: 1854181920 ISBN-13: 9781854181923 Publisher: Thorogood OUR PRICE: $185.25 Product Type: Paperback - Other Formats Published: June 1999 Annotation: Supporting good causes is big business. Corporate community investment (CCI) is the general term for companies' support of good causes, and is a very fast growing area of PR and marketing.Companies aim to link themselves and their products to good causes, in an effort to win customer loyalty, affection and trust - and ultimately enhance reputation and profitability.Although aiming to arrive at the same destination, each company approaches the CCI issue very differently. This Briefing will help you find which way is best for yours.Packed with case studies and practical guidance, this Briefing explains how you can get the most from CCI. It is essential reading if you are planning or running campaigns which involve a good cause or which have a community element.Benefits of reading this BriefingThe Briefing will help you: Make the most of this area of company investment to enhance competitive differentiationApply CCI initiatives effectively with practical models and case studies for best practiceUnderstand the viewpoints of charities and Government to help align your business needsGain valuable first-hand experience from in-depth discussions with major corporations, leading charities and advisors in the field.Who should read this Briefing?: PR directors and managersPR consultantsMarketing directors and managersPublic affairs directorsCorporate affairs directors and managersFund raisers from charitiesGovernment policy makersPersonnel directors and managersAdvertising executives. |
| Additional Information |
| BISAC Categories: - Social Science | Philanthropy & Charity - Business & Economics | Management - General - Law | Business & Financial |
| Dewey: 361.765 |
| Series: Hawksmere Special Briefing |
| Physical Information: 0.49" H x 8.11" W x 11.29" (1.30 lbs) 104 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Supporting good causes is big business. Corporate community investment (CCI) is the general term for companies' support of good causes, and is a very fast growing area of PR and marketing. Companies aim to link themselves and their products to good causes, in an effort to win customer loyalty, affection and trust - and ultimately enhance reputation and profitability. Although aiming to arrive at the same destination, each company approaches the CCI issue very differently. This Briefing will help you find which way is best for yours. Packed with case studies and practical guidance, this Briefing explains how you can get the most from CCI. It is essential reading if you are planning or running campaigns which involve a good cause or which have a community element. Benefits of reading this Briefing The Briefing will help you: Make the most of this area of company investment to enhance competitive differentiation Apply CCI initiatives effectively with practical models and case studies for best practice Understand the viewpoints of charities and Government to help align your business needs Gain valuable first-hand experience from in-depth discussions with major corporations, leading charities and advisors in the field. Who should read this Briefing?: PR directors and managers PR consultants Marketing directors and managers Public affairs directors Corporate affairs directors and managers Fund raisers from charities Government policy makers Personnel directors and managers Advertising executives. |
Contributor Bio(s): Genasi, Chris: - Chris Genasi has over 13 years experience of pubic relations. His specialism is the management of corporate reputation and he has advised several leading multinational companies. Chris is a Director of Shandwick Welbeck where he is responsible for the company's Corporate Division. He has particular experience in communications strategy development, internal culture change programmes, issues management, corporate media relations, opinion former communications and corporate citizen activity. |