| Managing Corporate Reputation Contributor(s): Croft, Susan (Author), Dalton, John (Author) |
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ISBN: 1854182722 ISBN-13: 9781854182722 Publisher: Thorogood OUR PRICE: $175.75 Product Type: Spiral Published: November 2003 Annotation: 'You cannot ignore that corporations are under the microscope as never before."It's not surprising that reputation has moved to the centre of strategic thinking. but how many companies know how to manage or measure it - let alone have a reputation strategy? Far too few.Now this expert, readable and practical report puts that right.The dynamics of corporate reputation and the factors governing is are complex. Will an ethical stance lead to grown of reputation capital? Will that result in improved financial performance? What are the issues that can impact most on reputation, and how best to minimise risk?Factors that have focused on fiercer spotlight on reputation: corporate scandals exposed in the mediapressure from NGOscorporate governance issuesglobalisation and increased competitiontrade liberalisation and increasing competitionThis report shows you how to: develop PR, brands and relationship management as the vanguards of your corporate reputationstrengthen your internal as well as external communicationsimprove the effective management of your stakeholdersbuild trust in the corporation at a time of failing confidence and increasing media pressure |
| Additional Information |
| BISAC Categories: - Business & Economics | Public Relations - Business & Economics | Management - General |
| Dewey: 659.2 |
| Physical Information: 0.9" H x 9.02" W x 11.66" (2.06 lbs) 277 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: It's not surprising that reputation has moved to the center of strategic thinking. But how many companies know how to manage or measure it--let alone have a reputation strategy? Far too few. This report explains how to value and promote your reputation--and protect it. |
Contributor Bio(s): Croft, Susan: - Susan Croft is an international public speaker and corporate trainer. She is founder and partner of ASC Training and Consulting where she is responsible for communications and sales training. Previously, she was a senior consultant with the international PR firm Hill and Knowlton. Prior to this she ran her own Los Angeles-based PR agency which was subsequently acquired by a leading international firm.Dalton, John: - John Dalton is Director of London School of Public Relations and Branding (LSPR) and LSPR-Worldwide. Since 1992 John has been teaching and involved with PR both in the UK and globally. He combines his teaching with various private clients whom he has helped with branding, image development and repositioning. |