| The New Negotiating Edge: The Behavioural Approach for Results and Relationships Contributor(s): Kennedy, Gavin (Author) |
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ISBN: 1857882059 ISBN-13: 9781857882056 Publisher: Nicholas Brealey Publishing OUR PRICE: $28.45 Product Type: Paperback - Other Formats Published: March 1998 Annotation: This new and readable work by Gavin Kennedy, bestselling writer on negotiation, fills a major gap for business negotiators everywhere--including those who lead and train them. Kennedy covers the real-world fundamentals of negotiation in a single, authoritative text that encompasses the important changes in the subject of the last decade. |
| Additional Information |
| BISAC Categories: - Business & Economics | Training - Business & Economics | Negotiating - Business & Economics | Business Communication - Meetings & Presentations |
| Dewey: 658.4 |
| Series: People Skills for Professionals |
| Physical Information: 0.9" H x 7.3" W x 9" (1.00 lbs) 275 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: From the bestselling writer on negotation, this is the first book to cover the real-world fundamentals of negotiation. Gavin Kennedy aims to go beyond tough guy tactics to reveal how people actually negotiate. This text is not about what people ought to do, rationally or otherwise - it is about how people really behave and what you can do about it. His thesis is that the two usual modes of negotiating behavior should be blended. The "red style" is the use of manipulative tactics and aggressive ploys, whilst the "blue style" is the antidote to this, suggesting the use of principled negotiation and rational problem solving prescriptions. Kennedy presents his "purple style," which says: "give me some of what I want ("red style") and I will give you some of what you want ("blue style")." "Red" is taking behavior, "blue" is giving behavior, and "purple" is trading behavior. "Purple" behavior deals with people as they are, and not how you assume them to be. It is biased towards how negotiators behave and prefers the evidence of their behavior to affirmations of their good intentions, but it is not a rationale for cynicism. Purple behavior responds to and nurtures reciprocated purple behavior and play strict tit-for-tat behavioral strategies that are open, learnable, certain and "nice." The author sets-out a simplified, 4-phase process of this theory - prepare, debate, propose, and bargain - and applies the behavioral insights gleaned from his vast real-life experience to provide a universal tool-kit for those who negotiate worldwide. |